formalized a strategic alliance with Legendary Maldivian hotelier Ibrahim Mohammed Didi on the 9th of February 2018 in New Delhi, India.
Ibrahim Mohamed Didi is a legendary hotelier who revolutionised Maldives tourism industry by creating One&Only brand (One&Only Kanuhura Maldives) with hotel magnate Sir Sol Kerzner and owns several other properties in Maldives and around the world. The trading businesses owned by him under SIMDI Group are among the leading companies in the Maldives, representing some of the world’s major brands.
On the other hand, scion of the ‘Verma Family’, Billionaire Industrialist Abhishek Verma, Chief Evangelist of Olialia World, has been a successful industrialist, owning a number of conglomerates in defence sector, FMCG and aviation industries. According to Forbes Europe, Anca Verma is the richest Romanian in the world and one of the wealthiest female billionaires of Europe.
Lately, Verma Family through its investment arm Olialia World, has been focussing on Maldives in order to expand Olialia’s operations to the beautiful archipelago in the Indian ocean. Olialia brand’s Lithuanian co-founders Justas Tomkus, his wife Rasa Tomkiene and Rytis Tomkus had initiated the Verma Family in 2011-2012 to invest in the development of Maldives, which took 5 years to take shape and the success culminated when in October 2017, Olialia India Private Limited was invited by the Maldives’ government to construct an International airport near a huge lagoon located far away from the island nation’s capital city Male. A letter was issued by the Maldives’ Tourism Minister Moosa Zameer to Anca Verma, the Chairperson of Olialia International Airport project, inviting the company to construct the airport according to ‘build, own, transfer’ (BOT) model.
Further expanding Olialia’s operations in the Maldives, Abhishek Verma and Ibrahim Mohammed Didi have now agreed on a five-point deal which includes the promote distribution of Olialia FMCG products, such as cigarettes, cola, juices, confectionary, scented supari, herbal mouth fresheners, pan masala, through the sales outlets and channel partners of Didi Family owned ‘Simdi Group of Companies’ spread across Maldives.
Other salient features of the strategic alliance formed by the two business moguls include the setting up of Olialia poultry, mari-culture farms in existing islands of the Maldives owned by Ibrahim Mohammed Didi for export and domestic consumption.
Besides the alliance will also take over certain five star resorts in Maldives owned by Didi family, and rebrand thoseas ‘Olialia Island Resorts’, and would operate those under management contract.
The strategic alliance also includes takeover and re-branding of IMDC Hospital in Maldives as ‘Olialia IMDC Hospital’ and to operate it on management contract.
Verma Family company ‘Olialia Healthcare’ will extend the facilities in the hospital for high end medical tourism, cosmetic/plastic surgery, adding water villas and chalets and bringing in renowned European doctors for various faculties of the hospital.
According to Olialia spokesperson, Abhishek Verma and Ibrahim Mohammed Didi will also be administering a joint cooperation in the infrastructural development of Maldives, which includes the recently announced Olialia New Maldives concept. Joint venture between two sides will open new Tourism market for business and health care markets.