The film’s first trailer was released in a grand launch event in Mumbai on Wednesday, which was attended by the stars and director, along with producers Farhan Akhtar and Ritesh Sidhwani. An announcement video, set to the beats of Ranveer’s rapping, was released a few days earlier, on January 4.
The new trailer has given fans new material to work with, particularly Ranveer’s ‘apne time aayega’ to Alia’s ‘mar jayega tu’ lines. Fans also superimposed faces of other celebrities on the Gully Boy poster, and replaced the film’s title with a biting joke at the expense of the new subject. For instance, Virat Kohli’s poster carried the title, ‘Gaali Boy’ while Shahid Afridi’s poster had the title, ‘Well Played Boys’.
Gully Boy is based in part on the lives of rappers Divine and Naezy, whose youth in the streets of Mumbai inspires Ranveer’s character in the film.
Gully Boy will premiere at the Berlin International Film Festival’s Berlinale Special category, ahead of its release on February 14.